Creating a Roadmap to Transform Customer Communications
In light of changing business dynamics, including increasing competition, rising customer expectations, and a growing remote workforce, many businesses have taken steps to upgrade their customer communication strategy, or at a minimum, add digital elements. But how do you measure where your business falls short or what an optimized outbound communication process should look like?
A maturity model is a tool used by many businesses to assess their overall effectiveness within a specific area. It helps to identify where a business stands and facilitates a shared vision among the organization for its desired future state.
Our Outbound Communications Evolution Model will help you map your current capabilities against a set of best practices for each consecutive level of maturity, visualize next steps, and establish goals to stay on target. Learn how to create a roadmap to transform your customer communication process.