Large companies have made considerable investments in video webcasting to their external audiences. Now they need to turn their attention toward internal communications - for reasons that can enhance their competitiveness and bottom line.
As companies undergo a digital transformation, the playing field becomes increasingly technology-democratized and fierce. In this climate, an organization's employees are one of its most, if not the most, valuable competitive differentiators. And the same energy and focus that companies put toward reaching their external audiences needs to go toward reaching and engaging their employees.