Why Data Privacy Matters

As firms face a growing list of data privacy regulations and customers become more knowledgeable about their privacy rights, developing a data privacy competence has never been more important. Sustained compliance delivers a number of benefits, but firms with reactive and siloed privacy tactics will fail to capitalize on them.

Forrester Consulting evaluates the state of enterprises’ data privacy compliance in a shifting regulatory landscape by surveying global enterprise decision makers with responsibility over privacy or data protection. This report analyzes how they are evolving to meet legislators’ and consumers’ heightened privacy protection expectations, along with the benefits they can expect from a holistic data privacy approach.

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