The Changing Face of Customer Communications

The Changing Face of Customer Communications

Digital transformation has become an essential business priority across industries. Companies of all shapes and sizes, especially SMBs, are investing heavily in technologies to transform their business to help reduce cost, increase efficiency, and improve customer experience. As customer communications are becoming increasingly digital, how are businesses managing paper vs. digital mail.

In this Webinar Replay of Part Three of the Quadient Small Talk: SMB Webinar Series, guest presenter Riley McNulty of Keypoint Intelligence has presented his findings from a recent study that looks at the changing attitudes toward paper mail and the adoption of digital communications over the last three years. During this session, we have shared insights on:

  • Are organizations shifting their customer communication strategy away from physical mail to digital
  • What the key challenges organizations face in their digital journey
  • How business priorities have shifted since the pandemic
  • What to do to keep up with the pace of digital transformation

Quadient Small Talk: SMB Webinar Series is focused on providing best practices for small to mid-size businesses, helping them transform and thrive in the digital world.

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About our speaker:

Riley McNulty is the Group Director of Keypoint Intelligence’s Consulting Group. Mr. McNulty is responsible for managing a consulting portfolio of research services. Customer engagements range from market sizing and forecasting, channel strategy, quantitative trend analysis, and qualitative voice of the customer analyses to benchmarking studies. Mr. McNulty accumulated over eleven years of experience on the market research supplier side, covering the production print and document outsourcing market segments.

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