This has been an unprecedented year for retail, with COVID-19 stretching brick-and-mortar businesses to the breaking point. Traditionally, retailers who focus on the Customer Experience (CX) have been more resilient in down times than those who don’t. Therefore, those retailers who had already implemented creative ways to combat the loss of foot traffic due to e-commerce, by expanding the ways people can shop, fared somewhat better when COVID came on the scene. Parcel lockers contributed to their ability to ride out the storm.
We believe that traditional brick-and-mortar stores can flourish if they provide multichannel shopping as part of the CX. Consumers are buying online in droves, but they want the option to go into stores, too. The beauty of multichannel shopping is that the consumer has choices, not just in product, but in how, where, and when to fulfill their order. With enough flexibility, retail can coax consumers back into their brick-and-mortar stores, whether they’re Gen-Z, Millennials, or any other generation.
In this complimentary eBook, you will learn how multichannel shopping will:
- Provide a seamless shopping experience via flexible fulfillment options
- Improve the customer experience by providing a self-service pick-up solution
- Save time and money for retailers when Click-and-Collect options are offered
Download a copy of our eBook by filling in the fields provided.