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Shattering stereotypes in search to create a more inclusive world


A picture is worth a thousand words. But what if the words being inputted to find the picture are beset by implicit biases and outdated stereotypes, holding the advertising industry back from portraying an accurate picture of the world we live in today, in all its diversity?

Advertising can be a powerful force for good; it shoulders so much of what consumers consume and showcases everyday life through a visual lens. Not only does it have the power to influence consumer behaviour, but it can also shape beliefs and attitudes in people, society and cultures. Yet still it remains under a bright spotlight when it comes to diversity and inclusivity.

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